Interested in becoming a guest blogger for OpenVine? Click here to get started. Website content creation is an art form all its own because unlike print materials, web visitors prefer to skim the text. With literally millions of choices at their fingertips, internet users prefer to scan content quickly to find results.
You may use the templates as your business website design, free. But really, the time limit is part of the solution. It forces you to simplify. There will always be more details you want to add. By imposing limits on how much time and effort you spend on each section, you get your main points said and your website done.
First, prepare to write your website. Think about the words and search phrases a potential customer would use to find your website. Most search engines recognize meta keywords for what they are: Instead, search engines look at the content in your website, and determine relevance from that. So, take two minutes to write down six to ten write your website content or phrases that describe your business and the information people can expect to find on your website.
Put stars by the three or four most-important keywords. Keep this list in front of you as you write, and make sure your keywords are on every page of your website. Next, write your home page. This is where you tell who, what, where, when, why, and how. Where your business is located.
Why someone should choose you over your competition. And, how to contact you. Most of this is easy. You know your name, business, address, hours of operation, phone number, and email address, so five of the six items are a matter of moments to write.
Your business name and description will automatically contain some of your selected keywords. Refer to your list of keywords as you write, because every keyword should be somewhere on this page, with the most-important ones in the first sentence or two.
Remember the high-school composition exercise of beginning an essay with a topic sentence? A glance at the main entry page reveals this as a first sentence: Open my sample website by clicking here.
This will launch a new window. I recommend that you keep the new window open, and flip back and forth as you read this guide and look at each section of the sample website.
Next, write a products or services webpage. This is an extension of the what component on your home page.
If it takes you more than two or three minutes to put a list together, then you probably need to narrow your focus. Depending on your business, this may be the section in which to provide pricing information. Remember to try to weave your keywords into your copy. Take no more than ten minutes for this section.
If after five minutes, all you have is a list, then so be it. Create category headings which should reflect keyword choicesalphabetize it, and move on.
Later, you can expand this webpage with more products or services, more descriptions, or it may become a page of links to product or service categories on separate webpages.
Either way, you have your essential information written. If you closed down the sample website, you can open the services webpage by clicking here. Everybody needs a reality check, myself included.So, grab a pen and paper (or, fire up the word processing software) and let’s get started writing your website content!
First, prepare to write your website. Think about the words and search phrases a potential customer would use to find your website. Don’t worry about keywords in the meta tag sense. Jan 04, · These tips have helped me immensely as I started writing content for my department’s web page and I hope they help you too.
If you have any more helpful tips or resources you have used tweet me @ZachNavin. [email protected] Recent news. Podcast: Georgia-Florida Game Day in Jacksonville, FL. This is a terrific way to learn, gain new ideas and leverage effective marketing while developing new audio and video content for your website and that of the person you are interviewing.
Jun 15, · The content analysis tool in the Yoast SEO plugin assesses many aspects of the articles you add to your website. Working in real time (so you get feedback as you write), it checks how SEO-friendly and easy to read your content is.
How To Write Great About Us Page Content. Your 'About Us' page. The one area of your small business website where you really have a chance to tell your story—who you are, what your small business is all about, and what makes you unique from your competitors.
Writing, in general, is hard work—writing content for your website, even more so. The best web writers out there employ equal parts creativity, science, and research.
With these tips, you’re prepared to create effective content that resonates with even the most flighty and time-pressed of internet readers.