Smart Cities offer the ability to manage our growing populations and the
Fashion Styling FM - Illustrator In this course students will learn the basic Adobe Illustrator concepts and tools necessary to begin now and further develop in later courses technical packages in fashion such as technical drawings, retail floor plans, promotional materials, catalogues.
Illustrator tool set; apply Illustrator to the creation of technical drawings, fashion drawings, and storyboards; and create visual merchandising plans. The main objective of this course is to teach the student graphical image production using Adobe Photoshop.
Students will learn how to correct and modify print as well as Web images using various techniques and organizational tools. Students will be introduced to the principle concepts of design such as layout, composition, and balance as well as the theories of color and how to use color creatively.
FM10C - Canadian Retailing In this course, students will be introduced to the multifaceted aspects of the Canadian fashion retailing industry, including types of retailers, retail organization, fashion consumers, merchandise management and retail promotion.
Each of these topics will be further explored in courses taken later in the program. FD20DE - Sustainability Sustainable fashion is becoming integral to fashion design philosophies, technologies, and trends in manageable sustainability. This means that the fashion industry has recognized that being socially responsible should minimize the human impact on the environment, on people, and can have a positive impact on the bottom line.
In this course students will conduct market research examining political, economic, social, and technological sustainability issues using PESTLE analytical techniques. FM20A - Fashion Illustration Fashion illustration is vital in the product development and marketing of apparel and accessories.
Illustration represents the product visually: In this course, students will learn the basics of this fashion art form. FM20B - Textiles Students will explore both natural and synthetic fibers, their primary and secondary characteristics and properties, how fibers become fabrics, fabric names and usages, care, labeling, life and handling.
Yarn production, weaves, knits, printing, dyes, and the new technologies in fiber production are examined. Trends in fabrication in the 21st Century are emphasized. In this course, students are introduced to basic fashion marketing principles. FM20D - Fashion History Costume history is the history of fashion — trends, design influences, fabrications, style changes and developments, evolving technical elements and terminology of fashion.
An overview understanding of fashion history and the place it holds in modern times is vital in the marketing and merchandising of current fashion apparel and accessories.
FM20E - Fashion Writing This course introduces the fashion marketing and merchandising student to various print-based media and how to develop the skills to write promotional as well as reporting material for fashion.
The skills learned in this course will be further developed in coursework taken later in the program. FM30A - Mathematics for Retail In this course, students will learn mathematical concepts and procedures and how they are applied to achieve profitable fashion retail merchandising.
FM30B - Fashion Forecasting Fashion forecasting is a process that includes knowledge of changing colours and styles, lifestyles and consumer buying patterns, and varying methods of retailing merchandise.
Students will learn the components of fashion forecasting and how this affects decision making in the apparel industry. Publicity is a communication method that tells the public about an apparel line, an emerging designer, a service, event or idea. In this course, students will develop skills needed to generate effective PR in fashion.
FM30E - Visual Display and Merchandising Visual display and merchandising is the artistic staging that makes the shopper stop, look and buy. All promotional marketing ends up with this point of sale display of merchandise, therefore knowledge is vital to any student entering the merchandising or marketing retail environment.
FM40A - Brand Development and Management This is an introduction to brand development and brand management within the fashion industry and related industries. The course will look at how brands are created, and how brand perception can be altered.
Basic principles and techniques of branding will be addressed, such as: Students will learn to identify a successful branding strategy, and will propose a new branding strategy to an existing brand.
FM40B - Fashion Buying Buying involves complex decision making, which involves fashion forecasting, consumer buying trends, vendor selection and negotiation, pricing, sales, inventory record-keeping and ordering.
This course introduces students to retail buying and the role of the buyer who makes daily merchandising decisions.
FM40C - Product Development Product development is a process that begins with a design concept and follows through to production.
In this course, students are introduced to technical packages, production boards, garment design elements and product organizational flows, all of which are integral to the manufacturing, marketing and merchandising of apparel.
They are one of the most visual forms of promotion, making a statement to consumers at all levels from the retailers, buyers, manufacturers, and designers down to the fashion forward customer. In this course, students learn to plan and execute a fashion show as a promotional tool.
FM40E - Business Communication Fashion is an industry that involves teamwork and working with a diverse group of people, therefore effective communication skills are essential. This course focuses on written, verbal, and non-verbal communication skills as they apply to new media, resume writing, interview skills, customer service, the workplace, ethical and social responsibilities, and conflict resolution.Find Government Market Research Reports and industry analysis for market segmentation data, market growth and new business opportunities.
Country Analysis Report: Uruguay, PEST Insights Country Analysis Report: Uruguay, PEST Insights Summary This PEST country analysis report on Uruguay provides a holistic view of the country, - Market research report and industry analysis - The yerba mate plant is grown and processed in South America, specifically in northern Argentina (Corrientes, Misiones), Paraguay, Uruguay and southern Brazil (Rio Grande do Sul, Santa Catarina, Paraná and Mato Grosso do Sul).Cultivators are known as yerbateros (Spanish) or ervateiros (Brazilian Portuguese)..
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Marketing and Merchandising for Fashion. Explore traditional and non-traditional marketing initiatives such as pop-up stores, e-commerce and product placement, effective point-of-sale displays, and the various considerations that go into fashion buying decisions.